Sunday, 10 December 2017

How to conduct a Digital Transformation Workshop?

Digital disruption is really fast. 

The change it brings is sweeping the business landscape at such a furious pace that old ways of thinking are not relevant today.

Organizations are under tremendous pressure to improve the way they leverage data to make the right decisions and improve services for your customers

At the heart of every business is its customer. The very purpose of the business is to get a customer and keep it for a lifetime. Yet how many businesses truly align their entire organization around the customer and the customer’s experience with their business?

We all know the industry examples of AirBnB disrupting hotels, Uber disrupting taxis, Netflix in the media and the list goes on.

So how do you achieve this great level of digital transformation?

Well, the best way is to call all business and IT stakeholders and conduct a workshop to ascertain where you stand as of now and then decide where you want to go.

Here is how you should conduct the workshop:
·      Assess the digital maturity of your organization and study the competition is going right to find out where you are today
·      Educate the C suites and senior management on digital concepts & cross-industry opportunities to see where you want to be
·      Elaborate with examples how leaders and competitors are using digital to advance themselves
·      Understand the customer journey with all the customer touch points of your business, their needs
·      Brainstorm & Identify the opportunities to fill the gaps with digital technologies
·      Design a simple Framework on where to start and what to do next
·      Discuss the examples of similar industry customer’s Digital Business Transformation and how they began their process
·      Formulate a full-fledged digital strategy that covers all aspects of innovation
·      Prioritize the solutions based on quick wins, impact on the business, investments required and risk associated with them
·      Assign the accountability of who will execute the plan
·      Put a governance in place for right KPI measurements

Here are major takeaways from the digital workshop:
·      Opportunities to increase the productivity by enterprise-wide data sharing and collaboration
·      Ways to deliver operational efficiencies with real-time data analytics
·      How to innovate and grow with advanced analytics to uncover new markets
·      Surefire ways to provide exceptional customer experience

If you do this right with proper metrics to track, the digital transformation of your organization will be smooth. 

Sunday, 3 December 2017

Impact of Digital disruption on Education sector

As Charles Darwin once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”.

Commercial industry is radically changed by the application of digital technologies like the Internet of Things, Big Data, Analytics, Blockchain, Microservices, and Cloud. Digital disruption means that companies can no longer be complacent. They can either seize the opportunity - like game-changers Netflix or Instagram - or see their business disappear - like Kodak or Blockbuster.

The education sector, capitalizing on innovative platforms and solutions that keep streaming into the market, is catching up on this disruption.

Today Universities are facing various challenges:
·      Heightened expectations from students – unrestricted 24 hours access to information
·      Anytime, anyplace, anywhere learning access on smartphones, tablets
·      Real-time performance assessments
·      Increase in students dropping out after the first year

As we as consumers are demanding more digital and personalized experience from service providers, students are demanding advancements in technology in campus and classrooms.  These millennials spend more than 24 hours, yes almost, in a day on their smartphones.

Today with digital, distant learning platforms have changed. Virtual learning environments have surfaced. Massive online open courses (MOOCs) are allowing students to take the courses as they want and at their pace.

Over last decade, eLearning had picked up very much. However, it could not deliver the hands-on experience, which is now possible with VR technology. Technicians can actually learn the real-life examples and do their bit to solve the problems on the shop floor. Medical students can actually perform surgeries allowing them to make mistakes without any impact on actual patients.

Khan Academy,, Udemy, Coursera are doing well in distant learning.

No longer, do students necessarily have to be in the classroom; instead, they can watch video streams of lectures whenever and wherever they happen to be. The platforms enable them to interact with other students and instructors, download extra materials, and upload completed assignments and more. By recording the lecturer he or she does not have to redeliver that talk and his or her time can be better used doing something else.

Big Data Analytics will play a big role in education by analyzing data from attendance, grades, test scores and social connections and use it for further insights. With online assessments now, schools and colleges can understand how students have learned throughout the semester than at the end of the exam.

The education sector has to be responsive to this digital disruption. Digital technologies will empower students to learn in their own way - investigating and solving real-world problems, rather than ingesting and rehearsing same material.

Sunday, 26 November 2017

Mobile Analytics and impact on Digital Transformation

Mobile usage has surpassed the desktop usage a few years back and is fast becoming consumer’s preferred portal to the internet.

Always-on consumers spend more than 70% of their media consumption and screen time on mobile devices, and most of that time in smartphone apps.

Analyzing their behaviors, understanding their needs, complaints and proactively using that for revenue growth, is essential in today’s Digital Age.

Mobile analytics captures data from the mobile apps, websites, and web app visitors to help companies improve retention, engagement, and conversion.

Mobile analytics is similar to traditional web analytics (used for desktop browsers and applications) in that they identify unique visitors and record their behaviors.

Mobile analytics is generally split between mobile web and mobile apps. Mobile web refers to when individuals use their smartphones or tablets to view online content via a mobile browser. While mobile apps analytics works on the apps downloaded, installed and used for further insights.

Mobile analytics gives companies unparalleled insights into the otherwise hidden lives of users. It gives insights about what users engage with, who those users are, what brings them to the site or app, and why they leave.

How different departments are using Mobile analytics: 
  • Marketing: Tracking campaign ROI, segmenting users, automating marketing
  • UX/UI: Tracking consumer behaviors, measuring user experience
A typical mobile analytics platform should be able to:
  • Offer a unified view of the customer: Track data across operating systems, devices, and platforms 
  • Measure user engagement: For both standard and custom-defined events
  • Segment users: Create groups based on location, device, demographics, behaviors, and more
  • Offer dashboards: View data and surface insights with customizable reporting
  •  A/B test: Test features and messaging for performance
  • Send notifications: Alert administrators and engage users with behavior-based messaging
 There are three major types of mobile analytics:
  • Advertising/Marketing Analytics – covers how many installs, opens, clicks, purchases, registrations, shares etc.
  • In-App Analytics – covers type of device, location, event tracking, language etc
  • Performance Analytics – covers app uptime, crashes, errors, responsiveness etc.
Marketing analytics enables you to allocate your ad spend to right customers.

In-app analytics helps you to understand your users are and their interactions with the app.

Performance analytics helps in keeping your apps stable and your customers happy.

Google Analytics is one of the free tool available and then there are multiple commercial products available for organizations to use.

Mobile Analytics can help you realize the entire user experience of your mobile app – from detection to download to engagement.  

Through actionable insights at each stage of the app lifecycle, marketers and developers can create an app experience that is more useful and be engaging for their users and improve overall marketing strategy.


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